Athlete

From Jewel City CrossFit

Design

A black crew neck printed in white ink with a gold accent, laid out like a team jersey. "ATHLETE" runs across the chest in heavy block capitals, with the gym's striped emblem set above the final E. "JEWEL CITY CROSSFIT" sits beneath it in small, widely spaced capitals, and a thin gold rule leads to a block-numeral "13" at the right, its white filled with a fine pattern of dots. The back stacks the same elements larger and centered, with the emblem at the top, the gym's name over "ATHLETE," then the gold rule and an oversized "13."

Coach’s Comments

At most gyms you're just a member, a monthly invoice to an owner you'll probably never meet. In a CrossFit box you're an athlete. It doesn't matter if you're a competitor chasing a spot at the Games or someone walking through the door for the first time. Greg Glassman put it best when he said the needs of an Olympic athlete and our grandparents differ by degree, not kind. Regardless of our current level of fitness, we are all here for the same reason: to get better.

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